Blog
Deep dives, case studies and a systems approach to personal branding by IMPERVIR. · Page 4 of 4
Reels stuck at 200–500 views: why, and what to change
The signals Instagram uses to decide whether to keep showing your reel, which of them you can see in your own stats, and why ads here treat the symptom instead of the cause.
Why more content doesn't mean more leads
How much to post without tanking your reach: a plan for 480 pieces of content cut lead flow by ten times. We break down why the feed selects instead of stacking.
5.2M views and two sales: why reach doesn't bring customers
Why big reach doesn't bring customers: our new Threads account gained 16,843 followers and 2,000 people went to Telegram, but only two bought. Breaking down where it fell apart.
How to find someone else's post that already went viral and repeat it on your own account
Repacking other people's threads: where to look, how to select by spike in multiples relative to baseline, what to take, and where the line between repacking and copying runs.
Where you should actually be leading people from Threads
Three rules for the Threads-to-Telegram flow and an honest way to measure it. On our two accounts: 13M views brought 1,300 people, 5.2M brought over 2,000.