Reels
Reels by the platform's documents: ranking signals, video requirements, trial mode, view diagnostics.
Trial reels: followers don’t see them, and the bar is 200 followers
A trial reel is shown only to non-followers, and the 200 and 1,000 follower thresholds and the recommendations rule exist only in the English help page.
Reels quality: 720 pixels, 30 frames and a 420 × 654 cover
The Help Centre names a minimum frame rate, a minimum resolution and a cover size you cannot edit after uploading. Compression is never mentioned there.
Instagram translates reels in the author's voice: nine languages
The help centre names nine languages that translated Reels work in, and Russian isn't among them. We go through what that means for an author from the CIS and what to do instead of waiting.
Why there's no music on your Instagram and what to do
Instagram's help centre names three grounds for closing access to the music library: account type, post type and region. It also explains why an old video can lose its sound.
How long should a reel be: the two ceilings people confuse
Reel length has two limits: 20 minutes is the technical ceiling and 3 minutes is the border past which the video stops being shown to new people. Length also picks the group you get compared against.
Why your reel doesn't reach your followers
The reel reaches neither followers nor anyone else: in the Reels feed, follows and recommendations share one set of a hundred slots. Three insight numbers that diagnose it, and one Reels lacks.
Reels stuck at 200–500 views: why, and what to change
The signals Instagram uses to decide whether to keep showing your reel, which of them you can see in your own stats, and why ads here treat the symptom instead of the cause.
Why more content doesn't mean more leads
How much to post without tanking your reach: a plan for 480 pieces of content cut lead flow by ten times. We break down why the feed selects instead of stacking.