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Deep dives, case studies and a systems approach to personal branding by IMPERVIR.

You deleted a post: 30 days, 24 hours and 90 days
September 1, 20268 min read
You deleted a post: 30 days, 24 hours and 90 days
Deleted content moves to Recently deleted and stays 30 days, stories get a day, conversations never come back. And full deletion takes up to 90 days.
Scheduled posting on Instagram: 25 posts and 30 days
September 1, 20268 min read
Scheduled posting on Instagram: 25 posts and 30 days
The limits are named outright, and so is the list of what doesn't work with scheduled content: product tags, sponsored posts and collabs.
Hidden Words on Instagram: why there are more comments than you can see
September 1, 20268 min read
Hidden Words on Instagram: why there are more comments than you can see
Hidden comments stay in the total count and their authors never learn. The filter is on by default, and it has nothing to do with the distribution of your posts.
Collabs on Instagram: how they differ from a tag
September 1, 20268 min read
Collabs on Instagram: how they differ from a tag
Tagged content isn't shared with your followers, a collaborative post is. Plus the primary creator's rights: delete, go private or block — and the post is gone.
Shadowban on Instagram: where this is actually checked
September 1, 20269 min read
Shadowban on Instagram: where this is actually checked
The platform has no such term: it has two bars and an “Account Status” screen stating whether your content is eligible to be recommended. Recommendations switch off for the whole account at once.
Instagram insights: three different periods and the metrics that aren't there
September 1, 20269 min read
Instagram insights: three different periods and the metrics that aren't there
90 days for the account, two years for a story and a reel. Word-for-word definitions of views, viewers and initial views — and a list of metrics the Help Centre doesn't describe at all.
Close Friends on Instagram: what the green ring actually gives you
September 1, 20268 min read
Close Friends on Instagram: what the green ring actually gives you
The list closes off posts, notes, reels and stories, but the Help Centre says nothing about distribution. The closeness prediction is computed from messages instead.
The best time to post: what Instagram's documents actually say
September 1, 20269 min read
The best time to post: what Instagram's documents actually say
All six Meta system cards read end to end: not one signal about the hour of the day. What is there instead is five windows of time and three buckets of freshness, counted for the reader.
The Instagram feed: ten predictions and the first 10 seconds
August 31, 20269 min read
The Instagram feed: ten predictions and the first 10 seconds
Three predictions out of ten are computed by the card separately for the first post of the session. Plus the mechanics of the carousel, the reordering of its cards and what the platform calls informative content.
How the Threads feed works: ten predictions
August 31, 20269 min read
How the Threads feed works: ten predictions
Six predictions out of ten describe taps, and among the signals sits the most specific window in all of Meta's cards: the last hundred likes over fifteen minutes. And a separate count for replies to replies.
How Explore is put together: three stages and ten predictions
August 31, 20269 min read
How Explore is put together: three stages and ten predictions
Selection in the Explore tab goes in three stages, and among the ten predictions one counts the probability that you will tap “Not interested”. Plus two numbers: five seconds and 95 percent.
Public or private channel on Telegram: what each one loses
August 31, 20268 min read
Public or private channel on Telegram: what each one loses
A private channel isn't found by search and isn't shown in lists of similar channels. And an invite link in open access, by the FAQ's own explicit caveat, makes it equal to a public one in content disputes.
Instagram feed recommendations: ten predictions
August 31, 202610 min read
Instagram feed recommendations: ten predictions
Recommendations have a system card of their own: ten predictions and thirty-one signals. One prediction is computed by a language model — that is what the document says. Plus windows from 12 hours to 84 days.
What Instagram counts as unoriginal content
August 31, 20269 min read
What Instagram counts as unoriginal content
The platform calls borders, watermarks and crediting the author immaterial edits. Instead of percentages it offers a test in one phrase, and it counts the return to recommendations over 30 days.
Instagram from scratch: what decides the first three weeks
August 31, 202610 min read
Instagram from scratch: what decides the first three weeks
At the start it's eligibility for recommendations and your angle that decide, not the number of videos. We break down what switches recommendations off entirely, how an angle differs from a topic, and which numbers to look at in the first weeks.
How to run a telegram channel: what to publish and how to measure
August 31, 202610 min read
How to run a telegram channel: what to publish and how to measure
A channel has no reach machinery: a post goes to subscribers and to nobody else. From that follow different content, different numbers and three settings that decide more than any content plan.
Earning on Instagram: thresholds, countries and payout dates
August 30, 202610 min read
Earning on Instagram: thresholds, countries and payout dates
Paid subscriptions require a professional account with 10,000 followers and an age of 18 and over, and the availability list consists of 48 countries, with no CIS country among them. Plus withdrawal thresholds and payout dates.
Instagram translates reels in the author's voice: nine languages
August 30, 20268 min read
Instagram translates reels in the author's voice: nine languages
The help centre names nine languages that translated Reels work in, and Russian isn't among them. We go through what that means for an author from the CIS and what to do instead of waiting.
Comments in a Telegram channel: why there are none without a group
August 30, 20268 min read
Comments in a Telegram channel: why there are none without a group
The comment button appears as a consequence of linking a discussion group — there is no separate setting for it in the platform's documents. Plus admin signatures, without which the reader doesn't know who wrote the post.
Views in Telegram: why there are more of them than subscribers
August 30, 20268 min read
Views in Telegram: why there are more of them than subscribers
Telegram itself calls its views approximate: forwards count towards the total, and after about four days the platform forgets your view and counts you again.
Channels on Instagram: one notification to your whole audience
August 30, 20268 min read
Channels on Instagram: one notification to your whole audience
The help centre describes the channel notification only for the first message. We go through how people get into a channel, what outsiders can see and why the launch happens once.
Why there's no music on your Instagram and what to do
August 30, 20269 min read
Why there's no music on your Instagram and what to do
Instagram's help centre names three grounds for closing access to the music library: account type, post type and region. It also explains why an old video can lose its sound.
Do hashtags work on Instagram: what the help centre says
August 30, 20269 min read
Do hashtags work on Instagram: what the help centre says
Instagram's help centre sets a limit of five hashtags per post, and across six prediction lists from Meta's system cards hashtags don't appear once. We go through what they actually do.
Similar channels on Telegram: the only showcase there is
August 30, 20268 min read
Similar channels on Telegram: the only showcase there is
On Telegram the feed shows only what you're subscribed to. The one automatic showcase is similar channels, and they are selected by audience overlap, not by the channel description.
How long should a reel be: the two ceilings people confuse
August 30, 20268 min read
How long should a reel be: the two ceilings people confuse
Reel length has two limits: 20 minutes is the technical ceiling and 3 minutes is the border past which the video stops being shown to new people. Length also picks the group you get compared against.
Why replies aren't showing on Threads
August 30, 20268 min read
Why replies aren't showing on Threads
Six causes, and five of them are ordinary settings: who can reply, reply approval, a private profile. We cover both cases — when you can't see other people's replies and when nobody sees yours.
How to see your Threads insights and what they actually show
August 30, 20268 min read
How to see your Threads insights and what they actually show
The summary lives on threads.com and on desktop only. We go through the three metrics, the individual-post screen, and why the reply count is almost always larger than the conversations with you.
Is there monetisation on Threads, and where the money comes from
August 30, 20269 min read
Is there monetisation on Threads, and where the money comes from
The platform doesn't pay for views, and Instagram's bonuses are temporary and invite-only. The one money route inside Threads is a paid post with a mandatory label. Where income actually comes from.
Why your reel doesn't reach your followers
August 30, 202611 min read
Why your reel doesn't reach your followers
The reel reaches neither followers nor anyone else: in the Reels feed, follows and recommendations share one set of a hundred slots. Three insight numbers that diagnose it, and one Reels lacks.
Why your Stories reach dropped and what to do about it
August 30, 202611 min read
Why your Stories reach dropped and what to do about it
Stories have no recommendations: they are gathered only from accounts you follow. Three places where reach is lost, five metrics, and a way to build the frame-by-frame drop-off curve by hand.
Shadowban on Threads: what triggers it and how to get out
August 30, 202614 min read
Shadowban on Threads: what triggers it and how to get out
Shadowban on Threads: the post stays in place but never enters the set the feed picks from. Four screens to check, the list of causes from the platform's own rules, and a two-week order of actions.
Why Instagram reach dropped and what to check first
August 13, 20269 min read
Why Instagram reach dropped and what to check first
How to tell a real reach drop from normal fluctuation using Instagram's own stats, what the "Account status" section shows, and three reactions that make things worse.
How to make AI write in your voice, not "like AI"
August 13, 20267 min read
How to make AI write in your voice, not "like AI"
Signs that reveal machine-written text, a prompt to capture your voice profile, and a one-minute check before you publish.
Four prompts we use to prepare Threads posts
August 13, 202610 min read
Four prompts we use to prepare Threads posts
Four ready-made prompts in order: audience, positioning, ideas, and voice. What to plug into each one and why a single prompt gives you an average, generic text.
Reels stuck at 200–500 views: why, and what to change
August 13, 202611 min read
Reels stuck at 200–500 views: why, and what to change
The signals Instagram uses to decide whether to keep showing your reel, which of them you can see in your own stats, and why ads here treat the symptom instead of the cause.
Why more content doesn't mean more leads
August 13, 20267 min read
Why more content doesn't mean more leads
How much to post without tanking your reach: a plan for 480 pieces of content cut lead flow by ten times. We break down why the feed selects instead of stacking.
5.2M views and two sales: why reach doesn't bring customers
August 13, 20267 min read
5.2M views and two sales: why reach doesn't bring customers
Why big reach doesn't bring customers: our new Threads account gained 16,843 followers and 2,000 people went to Telegram, but only two bought. Breaking down where it fell apart.
How to find someone else's post that already went viral and repeat it on your own account
August 13, 20268 min read
How to find someone else's post that already went viral and repeat it on your own account
Repacking other people's threads: where to look, how to select by spike in multiples relative to baseline, what to take, and where the line between repacking and copying runs.
Where you should actually be leading people from Threads
August 13, 20269 min read
Where you should actually be leading people from Threads
Three rules for the Threads-to-Telegram flow and an honest way to measure it. On our two accounts: 13M views brought 1,300 people, 5.2M brought over 2,000.
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