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Deep dives, case studies and a systems approach to personal branding by IMPERVIR.

Favourites on Instagram: a viewer's list you never learn about
October 5, 20267 min read
Favourites on Instagram: a viewer's list you never learn about
Favourites is not a folder of saved posts but a viewer's list of up to 50 accounts: it lifts your posts in their feed, and no notification about it reaches you.
Photo quality on Instagram: 1,080 pixels on top, 320 at the bottom
October 5, 20268 min read
Photo quality on Instagram: 1,080 pixels on top, 320 at the bottom
The app does not ruin the file, it brings it to its own limits: wider than 1,080 pixels gets sized down, under 320 gets enlarged, outside 1.91:1 to 3:4 gets cropped.
Message requests on Instagram: where a client's message sits
October 5, 20268 min read
Message requests on Instagram: where a client's message sits
A message from someone outside your following goes to the requests folder and never reaches the Chats list until you accept it. One setting closes them off entirely.
Branded content on Instagram: a gift counts as advertising too
September 29, 20268 min read
Branded content on Instagram: a gift counts as advertising too
The paid partnership label is required for any exchange of value, a gift and a loaned item included. A post without it is removed, and you get one appeal.
Screenshot alerts on Instagram: one place and one condition
September 29, 20268 min read
Screenshot alerts on Instagram: one place and one condition
The warning about a screen capture is described only for disappearing messages, and with an “if we detect” caveat. The Help Centre names the workaround itself.
How to delete Threads without deleting Instagram: 30 and 90 days
September 29, 20268 min read
How to delete Threads without deleting Instagram: 30 and 90 days
Deleting Threads leaves Instagram alone, but the same account can only sign up again after 90 days. The reversible door is deactivation, once a week.
How many reports does it take to block an Instagram account
September 24, 20268 min read
How many reports does it take to block an Instagram account
Neither the Help Centre nor the Transparency Center names a report threshold: technology finds most violations before the first report, and the queue is ranked by harm.
The Instagram map: off by default, the pin lasts a day
September 24, 20267 min read
The Instagram map: off by default, the pin lasts a day
Location sharing is off when you first open the map, the pin is visible only to mutual followers and fades after a day, and three addresses can be hidden.
Resetting suggested content on Instagram: no undo, data stays
September 23, 20267 min read
Resetting suggested content on Instagram: no undo, data stays
The button resets what is suggested to you as a viewer: follows, ads and data stay in place, the reset cannot be undone, and your own reach is untouched.
Remix on Instagram: on by default, and downloading goes one way
September 23, 20268 min read
Remix on Instagram: on by default, and downloading goes one way
For a public account a remix is available to anyone by default. The remix author downloads your content, and their remix is not yours to download.
Ten accounts on Instagram: profile, account and Accounts Centre
September 23, 20267 min read
Ten accounts on Instagram: profile, account and Accounts Centre
Being logged in is capped at ten accounts, one account can hold several profiles, and a new profile goes into the Accounts Centre by default.
Meta AI in your DMs: 30 days of chat and levers instead of a switch
September 23, 20267 min read
Meta AI in your DMs: 30 days of chat and levers instead of a switch
An AI feature in a chat is used by any participant, and messages from the past 30 days are shared. The chat control section holds no off switch.
Remove a follower on Instagram: no notification, bulk clears little
September 23, 20267 min read
Remove a follower on Instagram: no notification, bulk clears little
The Help Centre promises silence for removal and for blocking, describes the button for private accounts, and in bulk clears only the potential spam list.
Stars in a Telegram channel: the owner switches the reaction on and gets 100%
September 21, 20268 min read
Stars in a Telegram channel: the owner switches the reaction on and gets 100%
The Star reaction appears only once paid reactions are enabled in the channel settings. The owner gets 100% of the stars and converts them into Toncoin or ads.
Monetizing a Telegram channel: 50% of ad revenue from 1,000 subscribers
September 21, 20268 min read
Monetizing a Telegram channel: 50% of ad revenue from 1,000 subscribers
Only the platform’s ads pay: half the revenue to public channels from 1,000 subscribers, in Toncoin, no fees. Users in Russia and elsewhere don’t see them.
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