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Deep dives, case studies and a systems approach to personal branding by IMPERVIR. · Page 3 of 4

Views in Telegram: why there are more of them than subscribers
August 30, 20268 min read
Views in Telegram: why there are more of them than subscribers
Telegram itself calls its views approximate: forwards count towards the total, and after about four days the platform forgets your view and counts you again.
Channels on Instagram: one notification to your whole audience
August 30, 20268 min read
Channels on Instagram: one notification to your whole audience
The help centre describes the channel notification only for the first message. We go through how people get into a channel, what outsiders can see and why the launch happens once.
Why there's no music on your Instagram and what to do
August 30, 20269 min read
Why there's no music on your Instagram and what to do
Instagram's help centre names three grounds for closing access to the music library: account type, post type and region. It also explains why an old video can lose its sound.
Do hashtags work on Instagram: what the help centre says
August 30, 20269 min read
Do hashtags work on Instagram: what the help centre says
Instagram's help centre sets a limit of five hashtags per post, and across six prediction lists from Meta's system cards hashtags don't appear once. We go through what they actually do.
Similar channels on Telegram: the only showcase there is
August 30, 20268 min read
Similar channels on Telegram: the only showcase there is
On Telegram the feed shows only what you're subscribed to. The one automatic showcase is similar channels, and they are selected by audience overlap, not by the channel description.
How long should a reel be: the two ceilings people confuse
August 30, 20268 min read
How long should a reel be: the two ceilings people confuse
Reel length has two limits: 20 minutes is the technical ceiling and 3 minutes is the border past which the video stops being shown to new people. Length also picks the group you get compared against.
Why replies aren't showing on Threads
August 30, 20268 min read
Why replies aren't showing on Threads
Six causes, and five of them are ordinary settings: who can reply, reply approval, a private profile. We cover both cases — when you can't see other people's replies and when nobody sees yours.
How to see your Threads insights and what they actually show
August 30, 20268 min read
How to see your Threads insights and what they actually show
The summary lives on threads.com and on desktop only. We go through the three metrics, the individual-post screen, and why the reply count is almost always larger than the conversations with you.
Is there monetisation on Threads, and where the money comes from
August 30, 20269 min read
Is there monetisation on Threads, and where the money comes from
The platform doesn't pay for views, and Instagram's bonuses are temporary and invite-only. The one money route inside Threads is a paid post with a mandatory label. Where income actually comes from.
Why your reel doesn't reach your followers
August 30, 202611 min read
Why your reel doesn't reach your followers
The reel reaches neither followers nor anyone else: in the Reels feed, follows and recommendations share one set of a hundred slots. Three insight numbers that diagnose it, and one Reels lacks.
Why your Stories reach dropped and what to do about it
August 30, 202611 min read
Why your Stories reach dropped and what to do about it
Stories have no recommendations: they are gathered only from accounts you follow. Three places where reach is lost, five metrics, and a way to build the frame-by-frame drop-off curve by hand.
Shadowban on Threads: what triggers it and how to get out
August 30, 202614 min read
Shadowban on Threads: what triggers it and how to get out
Shadowban on Threads: the post stays in place but never enters the set the feed picks from. Four screens to check, the list of causes from the platform's own rules, and a two-week order of actions.
Why Instagram reach dropped and what to check first
August 13, 20269 min read
Why Instagram reach dropped and what to check first
How to tell a real reach drop from normal fluctuation using Instagram's own stats, what the “Account status” section shows, and three reactions that make things worse.
How to make AI write in your voice, not "like AI"
August 13, 20267 min read
How to make AI write in your voice, not "like AI"
Signs that reveal machine-written text, a prompt to capture your voice profile, and a one-minute check before you publish.
Four prompts we use to prepare Threads posts
August 13, 202610 min read
Four prompts we use to prepare Threads posts
Four ready-made prompts in order: audience, positioning, ideas, and voice. What to plug into each one and why a single prompt gives you an average, generic text.
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